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Market Selection Decisions, segments, targets, positioning

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Explain what the following market selection decisions entail:

1. Segmentation: identifying groups of consumers based on their common needs
2. Target marketing: choosing the segment(s) that will allow an organization to achieve its marketing goals
3. Positioning: fixing the entity in the minds of the consumers in the target market

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Solution Summary

The expert examines marketing selection decisions, segments, targets and positioning.

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1. Segmentation

Segmentation essentially means that all organizations involved in markets or a market will develop unique methods of making market segments and make different products and methodologies to sell where desired. The market segment can be varied and unique and often has unique geography, socio-economic ...

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