Consumer's buying behaviour is determined by economic, psychological, sociological and cultural consideration, these factors make up the motivation mix of the customer, discuss the influence of each one of the above mentioned factors in detail, providing a real examples.© BrainMass Inc. brainmass.com October 25, 2018, 8:59 am ad1c9bdddf
1. Consumer's buying behaviour is determined by economic factors
Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products (Sha, 2010).
Also, poor families will prioritize the purchase of basic necessities such as food and clothing. Rich families will indulge in costly products like signature bags, cars, and similar items.
2. Consumer's buying behaviour is determined by psychological factors
According to Sha (2010) there are four important psychological factors affecting the consumer buying ...
This solution shows the four factors that influence consumer behavior
Discussion Board Topic - Consumer buying behavior - Candy Bar
Pick one model of consumer buyer behavior below and explain its role in deciding to purchase choclate bars. You must explain how the process works in the real world using your own words.
Select one (1) of the four sets of factors influencing buyer behavior:
Explain how it affects the purchase process as it relates to chocolate bars. You must conduct research to support your argument.View Full Posting Details