Explore BrainMass
Share

Explain the factors that affect buyer behaviour

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Consumer's buying behaviour is determined by economic, psychological, sociological and cultural consideration, these factors make up the motivation mix of the customer, discuss the influence of each one of the above mentioned factors in detail, providing a real examples.

© BrainMass Inc. brainmass.com October 25, 2018, 8:59 am ad1c9bdddf
https://brainmass.com/business/marketing/explain-the-factors-that-affect-buyer-behaviour-559856

Solution Preview

1. Consumer's buying behaviour is determined by economic factors

Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products (Sha, 2010).
Also, poor families will prioritize the purchase of basic necessities such as food and clothing. Rich families will indulge in costly products like signature bags, cars, and similar items.

2. Consumer's buying behaviour is determined by psychological factors

According to Sha (2010) there are four important psychological factors affecting the consumer buying ...

Solution Summary

This solution shows the four factors that influence consumer behavior

$2.19
See Also This Related BrainMass Solution

Discussion Board Topic - Consumer buying behavior - Candy Bar

Pick one model of consumer buyer behavior below and explain its role in deciding to purchase choclate bars. You must explain how the process works in the real world using your own words.

Select one (1) of the four sets of factors influencing buyer behavior:

Cultural
Social
Personal
Psychological

Explain how it affects the purchase process as it relates to chocolate bars. You must conduct research to support your argument.

View Full Posting Details