What is the relationship between market segmentation and buyer behavior?© BrainMass Inc. brainmass.com March 4, 2021, 7:05 pm ad1c9bdddf
Segmentation involves classifying the market on various parameters such as flavor, age, region etc.
Segmentation means breaking up of something into smaller pieces. Marketing gurus define segmentation to be the process of dividing a potential market into distinct subsets of consumers with distinct needs and characteristics and selecting one or more segments to target with a distinct marketing mix. Thus buyer behaviour is an important criteria of finding out the distinct needs.
This discusses the relationship between market segmentation and buyer behavior