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Describe one model of consumer buyer behavior -Social Factor

Pick one model of consumer buyer behavior below and explain its role in deciding to purchase choclate bars. You must explain how the process works in the real world using your own words.

Select one (1) of the four sets of factors influencing buyer behavior:

Cultural
Social
Personal
Psychological

Explain how it affects the purchase process as it relates to chocolate bars. You must conduct research to support your argument.

Solution Preview

Social factors

A consumers buying is directly influenced by social factors. These include family, groups to which they belong, and their perceived social status. In group dynamics there may be numerous individuals that interact together and influence the consumers decision to purchase a product. These roles in the social group are broken down into four groups: the initiator, the influencer, the decider, and the buyer ...

Solution Summary

A consumers buying is directly influenced by social factors. These include family, groups to which they belong, and their perceived social status. In group dynamics there may be numerous individuals that interact together and influence the consumers decision to purchase a product. These roles in the social group are broken down into four groups: the initiator, the influencer, the decider, and the buyer (http://ezinearticles.com/?Factors-Affecting-Consumer-Behavior&id=4602848).

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