Share
Explore BrainMass

Marketing Scene: Write a story with a marketing focus

The Brainstorming Conference is nearly over. This is my chance to show what I've have learned and it could be my opportunity to become a published writer.

In the initial stage, I was introduced to "The Marketing Scene." http://www.themarketingscene.com/index.php.

The stories on the site encompass the following marketing topics:

Controversy in Ads
Lifestyle Campaigns
Target Marketing
The Global View
Emotional Advertising
Marketing the Economy

I need to read a few stories at the Website: http://www.themarketingscene.com/index.php/discussions/, and devise my own.

Stories can be written in 1st or 3rd person.

The stories need to have a MARKETING FOCUS, but the topics are broad and can reflect your own taste.

NOTE: Failure to write a marketing-focused article may result in a zero point.

Solution Preview

Caribou Coffee

Caribou Coffee was the brainchild of newlyweds John and Kim Puckett. They opened the first Caribou Coffee in Edina, Minnesota in 1992 and sold controlling interest in the company to Arcapita in 1998. Caribou is now the 2nd largest non-franchised specialty coffee house in the United States.

If you visit a Caribou coffee, you will notice several new and novel campaigns designed to engage the customer on a personal level. First of all, is the "Life is Short, Stay Awake for it." campaign. Caribou has this printed on napkins and frequently on blackboards placed prominently near the ...

Solution Summary

The expert writes a story with a marketing focus for marketing scenes.

$2.19