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Using a single global advertising outlet

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Several advertising agencies have expanded their operations to the global level so that they can offer their services worldwide.

Discuss the reasons an MNE might prefer to work with a single global advertising agency instead of a series of local or regional agencies. Explore the challenges advertising agencies face when they choose to offer worldwide services.

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The most important reason is the continuity of service without the continuous integration with other entities. Across the board, all the marketing and tie ins are easily integrated and adjusted in ways necessary to meet market demands across the world without loss of message. Also, there are no message confusion and changes accomplished through multiparty ...

Solution Summary

A discussion on why a multinational might choose to work with a single global advertising agency.

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