Ad Agency Report
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Select and research an advertising agency. Assist in writing a page overview and evaluation of the agency. Your evaluation should be written in two sections. The first section should describe the agency's unique aspects, strengths, services, approach to marketing communications, specialties, client list, and so forth. The second section should be your opinion of the organization as a marketing communication firm. Include your perception of the organization. See below for a list possible advertising agencies.
National Agencies
1. Crispin Porter & Bogusky
2. R/GA
3. TBWA
4. Mother
5. AKQA
6. Goodby, Silverstein & Partners
7. Edelman
8. Weber Shandwick
9. BBH
10. BBDO Worldwide
11. GDS&M Ogilvy & Mather Worldwide
12. Bozell Worldwide Grey Advertising
13. The Omincon Group
14. Saatchi & Saatchi
15. DDB Needham Worldwide
16. Martin Agency TBWA/Chiat/Day
17. Deutsch
18. Martin Williams
19. Wieden & Kennedy
20. FCB Worldwide
21. McCann-Erickson Worldwide
22. The Wunderman Group
23. Y&R Advertising.
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Solution Summary
The solution provides an ad agency report.
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McCann-Erickson Worldwide:
Unique aspects;
Mission;
The Strategic co-operative based on partnership relationship with clients and co-workers and the creativity that revives the strategy, allows us to set high standards in integrated marketing communication and to achieve mutual success on the market with our clients and their brand
Vision;
To know more, to overcome borders, to breakdown the barriers, to understand the truth, to turn the truth into a professional defined strategy , that functions impeccably and is implemented faultlessly.
Other Uniqueness;
McCann-Erickson is the the most integrated marketing communication group in the world. "we serve our clients with a single-minded purpose CREATING DEMAND."
Demand is what our clients need more than anything else in today's demand economy, where supply exceeds demand. ...
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