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Why do creative ads often fail?

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Ads that win awards for creativity often do not sell products and, as a result, the ad agency loses the account. How can this happen? Shouldn't ads that are popular with consumers and critics also sell products? Explain this apparent paradox.

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The expert determines why creative ads often fail.

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It is true that in today's business world, businesses call on more innovation and creativity, both in their products and in their advertising campaigns. However, when it comes to creativity, there is a point of diminishing returns. An ad agency can ...

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