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Sophisticated Messaging and Confusing Messaging

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There is often a fine line between effective, sophisticated creative messaging and creative messaging that confuses the consumer.

Describe a company or message that you have found confusing and why.

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Solution Summary

The solution discusses the fine line between sophisticated messaging and confusing messaging.

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Several years ago, a product that was advertised on television confused me very much. It was a drug commercial and at first I thought it was for hypertension. It kept showing men in various activities, and the voice over ...

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