Present a summary of a compared and contrast the advertising and sales promotion approaches used by Frito-Lay and two competitors
No format needed or cited just used for discussion.
Solution Preview
Present a summary of a compared and contrast the advertising and sales promotion approaches used by Frito-Lay and two competitors
No format needed or cited just used for discussion.
The advertising of Frito-Lay is targeted to women. The sales promotions and advertisements are designed to make women purchase and eat Frito-Lay snacks. It also gives control of its broadcast advertising air time to its fans. In the distant past Frito-Lay has used Frito Bandito, a Mexican bandit with long mustache. As a part of its promotion Frito-Lay had offered a $1 million prize for a winning Dontos. Finally, the Frito-Lay advertisements have encouraged its customers to nominate the 'delicious flavors' they really prefer. The target women advertising and promotion approach of Frito-Lay is not an isolated effort. The company is ...
Solution Summary
advertizing and sales promotion is discussed in great detail in this solution.
... institutions and training centers, so that the customers focus will be attracted towards the product of the company (Advertising Sales Promotion, 2007). ...
...Advertising appeals to emotion, gives reasons for purchasing, no ...Sales promotions offer an incentive to consumers to buy ... purpose of getting the sale quickly or ...
... Retrieved from http://www.allbusiness.com/small-business-tv-advertising/15583543- 1.htmlThey allow adv Frank N. Magid Associates ... Pros & Cons of Sales Promotion. ...
... Another drawback in advertising is that it included one way communication. ... Direct Sales: Direct sale is another important part of promotional mix. ...
... Build Sales and Profits: The primary objective in using promotions such as advertising, sales promotions and public relations is to build sales. ...
... Above, we discussed about the initial sales promotion schedule for the clothing line. Now, we will discuss about the advertising plan for the 'Coach', Women's ...
... has moved from the quick sale, short term concept beyond the marketing and sales departments to ...Advertising: Advertising is one of the most important and ...
... It includes media coverage, media timetable, Budget, Specific advertising message, Sales promotion strategy to consumers, Sales promotion strategy to trade ...
