Present a summary of a compared and contrast the advertising and sales promotion approaches used by Frito-Lay and two competitors
No format needed or cited just used for discussion.
Solution Preview
Present a summary of a compared and contrast the advertising and sales promotion approaches used by Frito-Lay and two competitors
No format needed or cited just used for discussion.
The advertising of Frito-Lay is targeted to women. The sales promotions and advertisements are designed to make women purchase and eat Frito-Lay snacks. It also gives control of its broadcast advertising air time to its fans. In the distant past Frito-Lay has used Frito Bandito, a Mexican bandit with long mustache. As a part of its promotion Frito-Lay had offered a $1 million prize for a winning Dontos. Finally, the Frito-Lay advertisements have encouraged its customers to nominate the 'delicious flavors' they really prefer. The target women advertising and promotion approach of Frito-Lay is not an isolated effort. The company is ...
Solution Summary
advertizing and sales promotion is discussed in great detail in this solution.
Suppose you have the following hypothetical demand or sales function.
Qx= -4Px+2Py+0.20I+0.04A
and
PX = $200, (price of good X)
PY =$230, (price of good Y)
I = $1,500 (disposable per capita income)
A =$12,000 (advertizing expenditures)
1. Calculate the income elasticity of demand for product X when I= $1,500. How c
What is the primary factor that determines salespromotion objectives? Name some different types of salespromotion techniques, and explain the type of customer they are intended to influence.
The Golden Company has experienced a steady growth in the past three years. The managemetn of the company believes that an additional salespromotion program is necessary to maintain the compan's present growth. The company's normal activity is 20,000 units per year. The following budgeted data have been prepared for the curren
Discuss how different forms of salespromotion can erode or build brand loyalty. If a company's objective is to enhance customer loyalty to its products, which salespromotion technique would be most appropriate?
Many comment that salespromotion only creates short-term salesand does not do enough to create long-term customers. Do you agree with this statement? Explain.
What advertising, publicity, andsalespromotion tools might be combined to market a new health care product or service. Provide an example(s). Please help me answer this question with examples in 200 words or more.
Please answer 12.7(e)
e. State the conclusion of the test in part (d).
Review of the previous exercise and answers:
12.1 A manufacturer of industrial chemicals investigates the effects on its sales of promotion activities (primarily direct contact and trade show), direct development expenditures, and short-range research e
