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    advertizing and sales promotion

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    Present a summary of a compared and contrast the advertising and sales promotion approaches used by Frito-Lay and two competitors

    No format needed or cited just used for discussion.

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    https://brainmass.com/economics/macroeconomics/advertizing-and-sales-promotion-290064

    Solution Preview

    Present a summary of a compared and contrast the advertising and sales promotion approaches used by Frito-Lay and two competitors

    No format needed or cited just used for discussion.

    The advertising of Frito-Lay is targeted to women. The sales promotions and advertisements are designed to make women purchase and eat Frito-Lay snacks. It also gives control of its broadcast advertising air time to its fans. In the distant past Frito-Lay has used Frito Bandito, a Mexican bandit with long mustache. As a part of its promotion Frito-Lay had offered a $1 million prize for a winning Dontos. Finally, the Frito-Lay advertisements have encouraged its customers to nominate the 'delicious flavors' they really prefer. The target women advertising and promotion approach of Frito-Lay is not an isolated effort. The company is ...

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