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Strategic Marketing

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Can you please follow the questions below and use iPhone 4S again. I appreciate your work. 4-5 pages and 3 or more references.

For this project, explain the Strengths and/or Weaknesses of iPhone 4S and Opportunities and/or Threats to the financial future of iPhone 4S in the section of the paper called: Strategies/Promotion.

For information regarding the promotional activities of iPhone 4S, Do not go to the product's website. Instead, use the search engines described at in the following website to search for iPhone 4S. or refer to places where you know your product is being promoted. Don't worry about being comprehensive: just find what you can.

For example, if you

MAMA "Alpo + Commercial" you get directed to some YouTube ads.
MAMA "Alpo + press release" you'll get a sense of the publicity received by that product.
Go to Facebook or Twitter, you can see if the company has a presence.

Now get creative.

Under Strategies/Promotion,

Describe the kind of promotion you would expect to see for iPhone 4S and (most important) WHY you would expect to see this promotion.
Do you believe these promotional strategies are appropriate to the target market and position of Apple? Why or why not?
Critique the role of online marketing for the Apple brand.
Explain the Promotional Strengths and/or Weaknesses of iPhone 4S and Promotional Opportunities and/or Threats to the financial future of iPhone 4S.

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Solution Preview

Under Strategies/Promotion,
The strengths of iPhone 4S are that the phone has Siri the intelligent assistant that you can talk to and scream to. There is a dual core A5 chip. This speeds up the functions of the iPhone 4S. Finally, there is the new camera that functions better than any other camera on phone.
The weaknesses of iPhone 4S are the Blue tooth connectivity and range are defective. There are numerous complaints about this problem. The problem is not with headsets but with iPhone 4S. Further there is static disturbance when calls are made. This creates problems when using iPhone 4S. Siri is good but internationally it does not work because it does not understand the accent of speakers from different parts of the world. In addition, iPhone 4S has flopped because of battery problems. Even though Apple has released updates, these have not resolved battery problems. The battery drains quickly. In several cases it has been noticed that there is no audio on outgoing calls. This is a serious problem for people who want iPhone 4S to function as a mobile phone. Where the casing is black, yellow color appears on screen.
Describe the kind of promotion you would expect to see for iPhone 4S and (most important) WHY you would expect to see this promotion.
There are two types of promotions that I expect to see for iPhone 4S. The first will be designed to differentiate iPhone 4S from every competitor. This will be achieved through promoting its features. I expect its advertising to focus on features like Siri. There are innumerable possibilities of making TV ads using Siri. There can be celebrities talking and getting talked back by Siri, there can be sports celebrities being reminded of a number of things by Siri, and people on the go being assisted by Siri. The next feature that will be used ...

Solution Summary

Strategic Marketing is discussed very comprehensively in this explanation..

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Introduction to and Fundamentals of Strategic Marketing

You are to define each of the factors your VP of Marketing asked you to review analyze how your Company's products respond to changes in those factors, then defend your position in terms of the current market(s) for the product.

Company is Burberry or Coach

You need to consider the ways in which the market for your designer's/brand's products/goods are segmented. The key to building a case for or against what your designer/brand is doing is to present the market structure for the products/goods your designer/brand sells including how that market is segmented, the target markets served, and who competes in those markets.

If you define the target market based on demographic, socio-psychographic, and/or geographic factors; be careful to cite substantial differences in behavior (clothing chosen) of shoppers by age, income, gender, marital status, and family life style. If you don't define the target market based on demographic, socio-psychographic, and/or geographic factors; you need to explain why those factors are not applicable for your designer/brand.

What is the socio-economic class of the buyer of your clothing? In other words, in terms of the marketing environment for clothing, you need to comment on the current socio-economic environment.

Is that buyer affected by swings in the economy?

Is there competition for your current, potential, or prospective buyers' business? If so, how competitive is it, out there? In other words, you also need to consider the ease with which competitors can duplicate your products (goods), your methods and content of promotion, your methods of distribution, and your prices.

Is the buyer/wearer:

A Man or Woman
A child or adult
Big or small
Short or tall
Need Slim or regular or husky
Need Pleats or no pleats

Does the buyer want cotton, wool, blend, polyester, microfiber?

In terms of price points:

1. Is there any competition at the low end?
2. Is there any competition at the mid range?
3. Is there any competition at the high end?

You will find instructions on how to get into databases that will help you find information on companies and products at the following url

This does NOT require a detailed essay. Instead use section headings for each of the topics you address in your paper followed by a discussion of each of those topics. Possible section/topic headings are:

Introduce the issue -- what designer's (brand, product, or good) are you analyzing, what are the problems that designer's (brand, product, or good) faces?

(1) Analyze the environment
(2) Target Market - current
(3) Products - current
(4) Promotion - current
(5) Distribution - current
(6) Pricing - current

Evaluate the importance of the following factors by current, potential, and/or prospective customers
(1) Marketing environment factors
(2) Target Market
(3) Products
(4) Promotion
(5) Distribution
(6) Pricing

Come to a Conclusion regarding the relative importance of the factors driving choice
(1) Marketing environment factors - defense of position
(2) Target Market - defense of position
(2) Products - defense of position
(3) Promotion - defense of position
(4) Distribution - defense of position
(5) Pricing- defense of position

Available on 12 May 2010 at

Latest luxury-retail reports illustrate spending upswing
Coach and Burberry reported solid sales growth, bearing out predictions that luxury-retail spending is recovering. "During the recession, it was not considered 'cool' to shop. So right now, people with money are spending because of that pent-up demand," says consultant Patricia Pao. "And interestingly, so are people with less money, not just because of pent-up demand, but also due to the new merchandising direction of prints and bright colors."

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