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Marketing Strategies and Tactics

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Please write a few paragraphs on your observations of marketing strategies and tactics.

These can be current marketing events that you have read about or those you have observed in your professional or personal lives.

You are expected to inquire, ponder, to be inquisitive, to consider alternate possibilities to make us think about how marketing concepts are being applied or defied and the relative success.

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Solution Summary

The response provides you a structured explanation of Marketing Strategies. It also gives you the relevant references.

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The following are some marketing events that I have observed.

Sony has been trying to show some connection between the content it is marketing and its electronics hardware. It tries to show that if its programs are seen on Sony TV, the experience is better. This forced connection makes the overall product of Sony weak and puts a cloud on its reputation. The Apple Genius campaign that I have seen on TV is very confusing. Apple products are normally targeted at ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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