Healthcare organizations perform marketing
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Identify two ways that healthcare organizations perform marketing related data capture that do not violate any regulatory stipulations. Analyze and discuss how these might change in the future and why.
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1.) Online Survey
Healthcare organizations will often contract a market research company to use specialized software to develop online surveys to obtain marketing related data from its patients. It is fashioned in a way that ensures security of identifiable information as defined in the HIPAA provisions. Online surveys usually will begin with the participant agreeing to the terms and conditions of the survey, so that they are made aware of their rights to privacy and the ways in which the survey information will eventually be used.
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