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Healthcare Organizations - Data Capture

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Identify two ways that healthcare organizations perform marketing related data capture that do not violate any regulatory stipulations. Analyze and discuss how these might change in the future and why.

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One method in which healthcare organizations perform marketing related data capture is by utilizing customer survey questionnaires by which to ascertain information concerning the health care utilization and purchasing trend of potential patients and clients, as well as clients and patients that have been served by a particular healthcare organization. This form of marketing data is captured and recorded once these customer survey questionnaires are collected and analyzed by the healthcare organization leadership, which violates no regulatory stipulations, due to the fact that this marketing related data was ...

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