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Data Capture

Identify two ways that healthcare organizations perform marketing related data capture that do not violate any regulatory stipulations. Analyze and discuss how these might change in the future and why.

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Identify two ways that healthcare organizations perform marketing related data capture that do not violate any regulatory stipulations. Analyze how these might change in the future and why.

Any marketing strategy depends on the analysis and evaluation of consumer personal related information. This analysis identifies specific relevant concerns that need to be addressed by the organization. For many years, healthcare organizations have been implementing marketing information systems as a basis for decision-making in specific areas. This system relied on the use of data based information collected through a variety of methods that included observational, experimental, survey research and manually input of previously collected hospital de-identified data (Berkowitz, 1996).

However, the implementation of the electronic medical records (EMR) provides a unique pool of clinical and general data that can facilities research. Accessing the data for clinical purposes has barely any ...

Solution Summary

This solution provides the student with a comprehensive background on EMR, data capture, and marketing, and how it affects regulatory stipulations. Six references included.

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