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Differentiating Products & Services in Healthcare

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What factors differentiate a product and a service? How do these factors affect the marketing of products and services?

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Solution Summary

The solution is comprised of an explanation of products and services in healthcare. Examples of where products and services are used is also explained.

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Hello Student!

The main factors that differentiate a product and a service are:

1. A service can't be felt, heard, or touched.
2. A product is consistent and a service can change every time.

When a service can't be felt, touched, or heard it makes it difficult for consumers to choose a specific service. Word of mouth is a very ...

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