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    Segmentation for Banks - Recommendations

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    Write a letter to the president of your bank suggesting ideas for increasing profits and enhancing customer service by improving segmentation and targeting strategies.

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    Solution Preview

    Segmenting and Targeting Markets

    Write a letter to the president of your bank suggesting ideas for increasing profits and enhancing customer service by improving segmentation and targeting strategies.

    Letter to President
    To Mr. President
    From Name (employee)
    Date May 1, 2011
    Dear Sir:

    Subject: Recommendation of Segmentation to increase value and customer satisfaction

    The current competitive environment requires us to introduce new services based on segmentation and it ...

    Solution Summary

    This solution includes a sample letter to the president, a recommendation of segmentation to increase value and customer satisfaction, and segmentation in banking. It is about 282 words in length.

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