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Segmentation for Banks - Recommendations

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Write a letter to the president of your bank suggesting ideas for increasing profits and enhancing customer service by improving segmentation and targeting strategies.

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Segmenting and Targeting Markets

Write a letter to the president of your bank suggesting ideas for increasing profits and enhancing customer service by improving segmentation and targeting strategies.

Letter to President
To Mr. President
From Name (employee)
Date May 1, 2011
Dear Sir:

Subject: Recommendation of Segmentation to increase value and customer satisfaction

The current competitive environment requires us to introduce new services based on segmentation and it ...

Solution Summary

This solution includes a sample letter to the president, a recommendation of segmentation to increase value and customer satisfaction, and segmentation in banking. It is about 282 words in length.

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1. Accounts Receivable
2. Order Management
3. Project Contracts
4. Project management
5. Purchasing
6. Payables
7. Inventory
8. Time & Labor
9. Organization Structure
10. Organization Book of Records
11. Journals
12. General Ledger
13. General Ledger Currency Rates
14. Hyperion
15. Taxpro
16. Financial accounting Controls Hub
17. Concur
18. Payroll
19. Flavours & Energy general ledger
20. Documentum
21. Reporting Ledger
22. Legal Entity
23. Establishment
24. Chart of Accounts, Calendar, Currency & SLAM
25. Jurisdiction
26. Operating Unit
27. Sub ledger Accounting
28. Balancing Segment
29. Primary Ledger
30. Secondary Ledger
31. Multi-Org Access Controls (MOAC)
32. Mapping
33. Costing
34. Billing
35. Cash Management
36. Gap Analysis
37. Ledger Sets
38. Journal Entity
39. Shared Bank Accounts
40. Accounting Structure
41. Flexfield Accounts
42. Balancing Segment
43. Natural Account Segment
44. Cost Center Segment-Global Function
45. Inter Company Segment
46. Management Segment
47. Secondary Tracking Segment
48. Financial Statement
49. Purchase Order
50. Invoice
51. Sourcing
52. Quality
53. Cash Flow
54. Fixed Assets
55. IExpenses
56. Data Integration
57. P2P Integration
58. Procure to Pay
59. E-Business Tax
60. WMS/OBIEE
61. Project Costing
62. Daily Business Intelligence
63. Primavera
64. Data Warehousing Management

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