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    Select a public accessible eCommerce site, identify the Marketing techniques used to promote product/service, how do they segment their customers, what recommendations would you make to improve their marketing impact?

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    https://brainmass.com/business/e-commerce/marketing-techniques-125855

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    STEP 1
    Select a public accessible eCommerce site,
    The site selected is Planet Golf UK.
    The site is accessed at http://www.planetgolfuk.co.uk/

    STEP 2
    Identify the marketing techniques used to promote product/service, how do they segment their customers,
    The marketing technique used is that of low prices. A large number of products have "Amazing prices" written on it and the search engines have listed this site as a " Low Cost Golf Equipment Accessories Shop".
    The other technique used by this website is to target US kids. It targets boy and girls and uses ...

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