Select a public accessible eCommerce site, identify the Marketing techniques used to promote product/service, how do they segment their customers, what recommendations would you make to improve their marketing impact?© BrainMass Inc. brainmass.com March 4, 2021, 7:49 pm ad1c9bdddf
Select a public accessible eCommerce site,
The site selected is Planet Golf UK.
The site is accessed at http://www.planetgolfuk.co.uk/
Identify the marketing techniques used to promote product/service, how do they segment their customers,
The marketing technique used is that of low prices. A large number of products have "Amazing prices" written on it and the search engines have listed this site as a " Low Cost Golf Equipment Accessories Shop".
The other technique used by this website is to target US kids. It targets boy and girls and uses ...
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