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Marketing Techniques

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Select a public accessible eCommerce site, identify the Marketing techniques used to promote product/service, how do they segment their customers, what recommendations would you make to improve their marketing impact?

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STEP 1
Select a public accessible eCommerce site,
The site selected is Planet Golf UK.
The site is accessed at http://www.planetgolfuk.co.uk/

STEP 2
Identify the marketing techniques used to promote product/service, how do they segment their customers,
The marketing technique used is that of low prices. A large number of products have "Amazing prices" written on it and the search engines have listed this site as a " Low Cost Golf Equipment Accessories Shop".
The other technique used by this website is to target US kids. It targets boy and girls and uses ...

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