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Marketing Principles

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1. How does culture influence how consumers view the different attributes of a product? Also, how does the culture in which individuals are raised have an impact on the products they buy? How can a seller use culture to sell a product successfully? Provide two examples showing how culture influences the purchasing process.

2. Compare and contrast global marketing with domestic marketing. What are the challenges a firm must overcome to market internationally? How should firms market their products globally?

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1. How does culture influence how consumers view the different attributes of a product? Also, how does the culture in which individuals are raised have an impact on the products they buy? How can a seller use culture to sell a product successfully? Provide two examples showing how culture influences the purchasing process.
Culture influences how consumers view the different attributes of a product. The reason is that the system of beliefs and values differs in cultures. Symbols are different in different cultures, and so are attitudes. For example white means purity in the US whereas white symbolizes death in China.
As the attitudes towards different symbols, requirements, and needs are different, ...

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Hatim Baxamusa, MBA
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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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