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Services Marketing

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Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply service marketing principles to American Military University (www.amu.apus.edu)?

Based on their website, what are areas that servicing marketing principles can be applied?

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Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply service marketing principles to American Military University (www.amu.apus.edu)?
The principle of service organization that can be applied to American Military University include people that is the quality of faculty and the staff of the American Military University that deal with the students are polite and welcoming, in addition, the teaching process should be student friendly so that the students are able to interact with ease and get clarifications whenever necessary. That apart the programs should be relevant to the military personnel. Excellence of the American Military University in subjects related to national security, intelligence, disaster management, and emergency services should be very good. This is the product. The pricing of the American ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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