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Marketing of services differ from that of marketing products

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How does the marketing of services differ from that of marketing products?

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How does the marketing of services differ from that of marketing products?

Marketer creates value for the customer by matching his needs with the right products and services. Services are different than products in terms of:
1) Perishability
- Services are perishable once it is delivered unlike products which can be stored.
2) Variation
- There is a greater variation.
3) Personalization
- There is a greater need of personalization. ...

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