marketing function differ for a government organization
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How does the marketing function differ for a government organization and a not-for-profit, or Private organization?
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The expert examines marketing functions which differ for a government organization.
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MARKETING FUNCTION: GOVERNMENT /NOT-FOR-PROFIT AND PRIVATE ORGANIZATIONS
Marketing plays a very important role in both profit and not-for profit or government organizations. In a private organization, marketing's job is to convert societal needs into profitable opportunities (Kotler, 1999). The main focus is to maximize the value of the firm to its owners or shareholders. In a government and not/for/profit organizations, marketing's job is to convert societal needs into opportunities to provide benefits not only for specific individuals for the public in general. The main focus is provision of maximum aggregate social benefit possible.
Differences in specific marketing areas are shown in the following table:
Table 1
MARKETING FUNCTION FOR GOVERNMENT/NOT-FOR-PROFIT AND PRIVATE ORGANIZATIONS: A COMPARISON
AREAS PRIVATE GOVERNMENT/NOT-FOR-PROFIT
MARKETING OBJECTIVES • Company ...
Education
- Bachelor of Science in Business Administration, University of the Philippines
- Master in Business Administration, Saint Mary's University
- Doctor of Philosophy in Education, University of the Philippines
- Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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