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Principles of marketing have made one's life better

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Explain how some principles of marketing have made one's life better.

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An explanation of how some principles of marketing have made one's life better.

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According to the AMA, marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large".1 The definition tells us that there must be a mutual benefit to both the company marketing a product and the purchaser of the product. If the product doesn't benefit the consumer than this doesn't meet the strict definition of what marketing is. If the company ...

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Robert Reinhart, MBA
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  • MBA, Merage School of Business, Univ of Cal, Irvine
  • BA, Univ of Cal, Irvine
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