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    Manipulative and Associative Advertising

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    1. What is manipulative advertising? What is associative advertising? Give examples of advertisements that you consider manipulative. Does advertising socialize people to a life of consumption? To what extent does it influence or even dictate our individual brand and product choices/
    Assuming manipulative advertising is effective, does it undermine one's autonomy? Does it promote undesirable behaviors and character traits, as the virtue-ethics critique alleges?
    2. Is advertising a positive or socially desirable aspect of our economic system? If so, why. If not, why not?

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    Solution Preview

    1. What is manipulative advertising? What is associative advertising? Give examples of advertisements that you consider manipulative. Does advertising socialize people to a life of consumption/ To what extent does it influence or even dictate our individual brand and product choices/
    Assuming manipulative advertising is effective, does it undermine one's autonomy? Does it promote undesirable behaviors and character traits, as the virtue-thics critique alleges?

    "Manipulative advertising uses misguided promises of desired results to convince customers to purchase a product" (Anderson, 2013, para 1). The advertisers try to convince the public that if they buy their products, they will be smarter, more attractive, better suited to a career, improve their health and a host of other misconceptions. An example of manipulative advertising that I have seen is with a toothpaste commercial featuring a paid actor pretending to be a dentist. The product is designed to assist with teeth sensitivity and this "dentist" as manipulating the public through "expert opinion" that this particular toothpaste as "doctor recommended".

    I do think that manipulative advertising ...

    Solution Summary

    Manipulative and associative advertising are given with examples. The advertising for positive or socially desirable aspects of economic systems are given.

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