Purchase Solution

Manipulative and Associative Advertising

Not what you're looking for?

Ask Custom Question

1. What is manipulative advertising? What is associative advertising? Give examples of advertisements that you consider manipulative. Does advertising socialize people to a life of consumption? To what extent does it influence or even dictate our individual brand and product choices/
Assuming manipulative advertising is effective, does it undermine one's autonomy? Does it promote undesirable behaviors and character traits, as the virtue-ethics critique alleges?
2. Is advertising a positive or socially desirable aspect of our economic system? If so, why. If not, why not?

Purchase this Solution
Solution Summary

Manipulative and associative advertising are given with examples. The advertising for positive or socially desirable aspects of economic systems are given.

Solution Preview

1. What is manipulative advertising? What is associative advertising? Give examples of advertisements that you consider manipulative. Does advertising socialize people to a life of consumption/ To what extent does it influence or even dictate our individual brand and product choices/
Assuming manipulative advertising is effective, does it undermine one's autonomy? Does it promote undesirable behaviors and character traits, as the virtue-thics critique alleges?

"Manipulative advertising uses misguided promises of desired results to convince customers to purchase a product" (Anderson, 2013, para 1). The advertisers try to convince the public that if they buy their products, they will be smarter, more attractive, better suited to a career, improve their health and a host of other misconceptions. An example of manipulative advertising that I have seen is with a toothpaste commercial featuring a paid actor pretending to be a dentist. The product is designed to assist with teeth sensitivity and this "dentist" as manipulating the public through "expert opinion" that this particular toothpaste as "doctor recommended".

I do think that manipulative advertising ...

Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Introduction to Finance

This quiz test introductory finance topics.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

View More Free Quizzes
Related BrainMass Solutions

  • What is an Associative Network?

    This solution explains what an associative network is and why it is oftentimes called a semantic network. I also discuss where associative networks are located.

  • Set Associative Cache

    Suppose that a computer using a set-associative cache has 2^16 words of main memory and a cache of 32 blocks, where each cache block contains 8 words. A.

  • Complementary and Alternative Medicine (CAM)

    Manipulative and Body-Based Methods Alexander Technique, http://nccam.nih.gov/health/whatiscam/manipulative/manipulative.htm Chiropractic, http://nccam.nih.gov/health/whatiscam/manipulative/manipulative.htm Craniosacral Therapy, http://nccam.nih.gov

  • Algebraic Number Theory - Definitions

    of S has an inverse under (*) in S [Inverse property] (5) Left and Right Distributive properties hold in S under (*, $) (6) ($) is associative on S [Associative property of ($)] Field: A division ring is called a Field.

  • Math Question

    The expert examines mental mathematics and associative properties explained.

  • Group Theory: Formation of a Group under an Associative Product

    Since is closed under an associative product, Closure Property holds in and associative law also holds in .

  • role of ethics in advertising

    One company comes to mind that is has a successful advertising campaign but the ads are truly deceptive. Capital One Credit Cards advertisements are deceptive, manipulative and unethical. The company promotes "What's in Your Wallet?"

  • Binary Operations : Cayley Table

    Since * is associative, we have (a*b)*b=a*(b*b).However a*b=b (1) and b*b=a (2), so we have b*b=a*a=a (3) By (2) and * is associative, we have b*a=b*(b*b)=(b*b)*b=a*b=b So, the result makes {a,b} into

  • Cache associativity: memory and cache blocks mapping

    287750 Consider a memory of 64 blocks (labeled 0 through 63) and a cache of 16 blocks (labeled 0 through 15). Answer the given questions related to 2-way set associative, direct mapped and 4-way set associative layouts of the cache.

View More Related Solutions