Purchase Solution

Healthcare Marketing & Effective Communication

Not what you're looking for?

Ask Custom Question

What is the role of healthcare marketing in an HCO's strategic planning process? Provide an example. Be sure to identify and discuss basic marketing elements. Be sure to discuss why effective communication is paramount in getting the right message across.

Purchase this Solution
Solution Summary

This solution discusses principles that are direct and are part of the overall business plan, including the marketing strategy of HCOs (see full article attached for convenience). These principles must be the foundation for all marketing strategies and clearly communicated to the customers in a respectful and non-threatening way because marketing the HCOs product/service depends on the customer’s reaction to the marketing strategies. Capacity and supply mean nothing without the demand for the product/service and this means that effective communication of the information about the product and demonstration of the product/service (face-to-face respect, information, etc.) is the means to the customer (to increase demand for the product). Likewise, collaboration (communication strategies and alliances demand effective communication and respect) between HCOs is paramount.

Purchase this Solution
Free BrainMass Quizzes
Labor and Delivery

Do you know about the stages of delivery? Find out with this quiz!

Stress Continuum

All humans experience stress and a certain level is motivating for learning. However, a high level of stress for prolonged periods of time may have a negative impact. This information focuses on the four stages of stress. Understanding stress assists in maintaining a healthy level.

Fibromyalgia

This quiz provides a brief overview of Fibromyalgia. Research is currently evolving regarding this diagnosis.

Test your health planning and program evaluation knowledge

Health planning and program evaluation is an important aspect of the Health Sciences' field. Organizations and communities must understand the needs of their audiences, and a way to obtain this datum is through proper design and assessment. This quiz will test your ability to understand the importance of planning and evaluation in the health sector.

Vitals about a Patient's Vitals

Basic questions about blood pressure and measurements.

View More Free Quizzes
Related BrainMass Solutions

  • Healthcare marketing in an HCO strategic planning process.

    489750 Healthcare marketing in an HCO strategic planning process. What is the role of healthcare marketing in an HCO's strategic planning process? Provide an example. Identify and discuss basic marketing elements.

  • Healthcare Marketing Social Media

    Abdellah Healthcare marketing and social media is examined.

  • Healthcare Communications Important Issues

    Currently effective healthcare administrators are making partnerships with storylines creators so that public health information can be included as a part of a television program. Direct marketing is also required for healthcare administrator.

  • Use of a Web Forum as Communication in Healthcare

    Give one reason this mode is an effective means of communication between consumer and producers.

  • Healthcare Operational Process Management

    • Develop a communications strategy to achieve effective and efficient communication of operational and clinical performance data and performance improvement initiatives.

  • Budgeting and Financial Management

    Most marketing business professionals would agree that effective marketing messages should be clear, consistent, and compelling.

  • Product Ladder and Hierarchy of Needs

    Reference 1. http://arxiv.org/ftp/arxiv/papers/1204/1204.3685.pdf This solution of 405 words looks at the importance of Ries and Trout's Product Ladder as a target marketing device within the healthcare industry, it also assess the necessity for healthcare

  • Creative Use of Emotional Appeals

    CREATIVE USE OF EMOTIONAL APPEAL: MARKETING COMMUNICATION Marketing communications aim at getting the desired response from the audience, particularly the target buyers.

  • Healthcare Marketing Aspects

    615992 Healthcare Marketing Aspects Could someone help with this problem / with health care marketing experience One very important aspect of marketing is target marketing.

View More Related Solutions