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Product Ladder and Hierarchy of Needs

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• Assess the importance of the Ries and Trout's Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.

• Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers. Provide at least two (2) specific examples of the use of human motivation within a health care organization

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This solution of 405 words looks at the importance of Ries and Trout's Product Ladder as a target marketing device within the healthcare industry, it also assess the necessity for healthcare marketers to posses an effective understanding of human motivaiton.

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Product Ladder and Hierarchy of Needs
• Assess the importance of the Ries and Trout's Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.

Rise and Trout's product ladder is a useful tool developed by AL Rise and Jack Trout. The Rise and Trout ladder consist of "an outline of a human head, representing consumer's mind, with a ladder representing consumer's rank order of brands within particular product category." The Rise and Trout product ladder forced consumers to rank the products in their minds in a series of ladders. Each ladder representing the consumer's rank order of brands within a particular ...

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