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    Healthcare Communications Important Issues

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    Jean is a health care administrator for a hospital that serves an urban population. Jean is promoting a recent initiative to install a free clinic to provide minor urgent care. Before the hospital can begin allocating resources to install the free clinic, the hospital directors are asking that Jean establish a community meeting to allow community members to provide feedback on what type of medical services the free clinic should provide. Jean would like to announce the community meeting to generate interest.

    What considerations should Jean keep in mind when announcing the community meetings? How might Jean integrate the feedback from community members to ensure that the free clinic's health care services marketing campaign effectively communicates the types of services offered by the free clinic?

    reflect on elements of health communication essentials for the role of a health care administrator. Then, consider how trends in health communication might impact your role as a health care administrator and reflect on how health communication influences future health care services marketing campaigns.

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    Solution Preview

    Step 1
    There are several considerations that Jean should keep In mind when announcing the community meetings. He must plan at least one month in advance. He must organize a planning committee for the meeting. This should have participation from the community members. Next, the date, time, and place should be designated. Further, there should be clear cut facts about the free clinic for urgent care and its benefits. The planning committee should engage the target audience with awareness of health issues. They must have an agenda relating to the behaviors and attitudes that they want to influence towards a health issue. The planning committee must have on its plan to demonstrate how the free clinic will help improve the healthy practices of people.

    Step 2
    Jeans's community meetings should communicate the marketing campaign effectively. These meeting should communicate the types of services that the free clinic will offer. The ...

    Solution Summary

    This solution explains important issues related to healthcare communications. The sources used are also included in the solution.