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    Healthcare marketing in an HCO strategic planning process.

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    What is the role of healthcare marketing in an HCO's strategic planning process? Provide an example. Identify and discuss basic marketing elements. Discuss why effective communication is paramount in getting the right message across.
    Select a healthcare organization and advise that organization on ways it can market its services.
    I have decided on a nursing home.

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    The major role of healthcare marketing in a healthcare organization's strategic planning process, is the effective identification of a customer base, to effectively provide for the wants and needs of those customers or patients, and to maintain the loyalty and or patronage of those patients. An example of this is a VA Hospital gaining statistical information ...