What is a product oriented organization?
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What is a product oriented organization and who is responsible for overseeing the product(s) to success or failure in the marketplace?
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The expert determines what is a product oriented organization and who is responsible for overseeing the product(s) to success or failure in the marketplace.
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A product-oriented organization studies the market and its own resources. By doing so it hopes to create a better product/marketing-mix than the competition. Therefore, it puts out a product it believes consumers want and will buy.
With a POO the success and failure tend to lie with two departments: R&D and Marketing. It is up to R&D to determine what it is the consumers will want. They need to create a ...
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