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Consumer Oriented Approach vs Expertise-Oriented Approach

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Compare and contrast consumer oriented approach to evaluation and expertise-oriented approach to evaluation. Which approach would you select for your own organization? Why?

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The solution to this problem explains consumer oriented approach and expertise-oriented approach to evaluation. The references related to the answer are also included.

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The consumer oriented approach to evaluation means evaluating the products. This means evaluating the products approach. This approach has been named the consumer oriented approach because it protects the rights of consumers. It is a summative approach. This approach is used by consumer reports when evaluating various consumer products. The consumer oriented approach considers the needs of the consumers, and market conditions. The performance is judged on real settings, consumer tests with real users, and critical comparisons. The ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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