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    Evolving Role and Functions of Stakeholders

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    Consider the broad shifts in marketing. Are there any themes that emerge in these shifts? Suppliers and intermediaries are important stakeholders in the microenvironment of the business. Explain the evolving role and functions of these stakeholders in today's marketing-oriented business.

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    Solution Preview

    Please find guidelines and ideas for Shifts in Marketing in the attached file.

    Running Head: MARKETING

    Shifts in Marketing

    The concept of marketing is a broad term that came in the 1950's. Different authors define marketing with different concepts. As a set concept marketing is an organization function and a set of process for creating, communicating and delivering value to the customer and managing customer relationship in ways that benefit the organization and its stakeholders (Baker & Saren, 2010). This paper discusses about the different themes that emerge in marketing shifts and role and function of suppliers and intermediates in marketing oriented business.
    Different Themes that Emerge in Marketing Shifts
    Different themes that emerge in the marketing shifts are as follows:
    Relationship Marketing and Emerge Themes:
    Relationship marketing has become an important notion in the present business environment to maintain long term relationship and offer a wide range of services to the customers. Relationship marketing means evaluation of consumer's behavior and needs to understand their requirements and provide them product and services as per their need to retain them for long term (Kurtz, 2008). In order to develop the relationship with the customers, wide range of themes are used by the organization such as ...

    Solution Summary

    The solution explains the evolving role and functions of these stakeholders in today's marketing-oriented business.