Share
Explore BrainMass

Brand extension issues for Google

Discuss the Brand extension issues for Google and suggest three possible product categories that you think Google could extend to brand to.

Who is the target audience for Google? Who are its competitors (according to some experts, Facebook could be the next Google -- try substituting Facebook for Google in the original question and think of three possible product categories that Facebook could extend to)?

Solution Preview

Discuss the Brand extension issues for Google and suggest three possible product categories that you think Google could extend to brand to.

The brand extension issues for Google are that brand extension can lead to repositioning of its brand. Some of the newer products may have teething problems and these might affect the positioning of the Google brand. Finally, relatively weaker products may be marketed under the Google brand.

Three possible product categories that Google could extend its brand to are online ...

Solution Summary

This answer provides you an excellent discussion on Brand extension issues for Google

$2.19