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Brand extension issues for Google

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Discuss the Brand extension issues for Google and suggest three possible product categories that you think Google could extend to brand to.

Who is the target audience for Google? Who are its competitors (according to some experts, Facebook could be the next Google -- try substituting Facebook for Google in the original question and think of three possible product categories that Facebook could extend to)?

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Discuss the Brand extension issues for Google and suggest three possible product categories that you think Google could extend to brand to.

The brand extension issues for Google are that brand extension can lead to repositioning of its brand. Some of the newer products may have teething problems and these might affect the positioning of the Google brand. Finally, relatively weaker products may be marketed under the Google brand.

Three possible product categories that Google could extend its brand to are online ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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