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Difference between Brand Extension & Line Extension

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What is the difference between a brand extension and a line extension?

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Solution Summary

This solution explains the difference between a brand extension and a line extension. It includes examples.

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Hi: Brand extension is when a company uses the same brand name for a new product in a different category. Line extension ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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