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    Difference between Brand Extension & Line Extension

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    What is the difference between a brand extension and a line extension?

    © BrainMass Inc. brainmass.com June 4, 2020, 1:47 am ad1c9bdddf
    https://brainmass.com/business/branding/difference-between-brand-extension-line-extension-420079

    Solution Preview

    Hi: Brand extension is when a company uses the same brand name for a new product in a different category. Line extension ...

    Solution Summary

    This solution explains the difference between a brand extension and a line extension. It includes examples.

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