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Global Business - Google

Read Case Study 8, "Google: Don't Be Evil Unless..." on pages 308-315.
Summarize the overall viewpoint of the author, and discuss the major issues presented in the case. Review the
"Questions for Thought." Answer the four "Questions for Thought" using the business ethics principles from the textbook.
Your summary of the author's viewpoint and your discussion of the major issues presented in the case must be in
paragraph form. However, your responses to the four "Questions for Thought" can be answered either in paragraph form
or as a numbered list. Ensure to include your summary of the author's viewpoint, your discussion of the ethical issues
facing Patagonia, and your responses to the questions.
Deliverable length is a minimum of 500 words, double spaced, 12pt New Times Roman font. Title page, abstract, and
running head are not required; however, if you paraphrase or quote words or ideas from your course textbook or other
resources, you must cite your sources following the APA style citation guidelines.

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Solution Preview


Hope you are well.

-Given its mission of providing information to the world, should Google censor searches in china?

Consider cultural awareness in global placement that companies should implement in their overall specific business model based in a foreign country. Google is global organization that requires specification and diversification in foreign marketplace from pricing or product and/or messaging - that reflects an alignment to cultural awareness identity. Try and think of Google decision to providing more censorship (specification) the level of value for "conducting business service in the targeted global marketplace. Thus, the objective is to analysis the indicators within the case study that value in the marketplace promotes a decision on strategy for long-term gain, hence, the final result for altering the original model to a specification design.

Basically, the company should consider ...

Solution Summary

The review into Google position in the global marketplace making strategic decisions accordingly.