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Google Business Operation Strategy

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I need help defining Google's corporate strategy.

1) Synthesize the product, vertical and geographical scope of Google's endeavors and evaluate the effectiveness of their corporate strategy in creating value.
2) Articulate Google's use of vertical integration, globalization and diversification strategies in managing the scope of Google's activities.
3) Employ concepts of economies of scope, transaction costs and/or the costs of managing complexity to focus on the cost and benefits of Google's product diversification strategy.

Also need references:


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Hope you are well.

1) Synthesize the product, vertical and geographical scope of Google's endeavors and evaluate the effectiveness of their corporate strategy in creating value.

Try and think of the Google product as in every type of business initiative for generating a long-term consumer base that will return in other means for service. Google is effective in global position in over 70 countries for solidifying the brand identity for assisting in synthesizing the product services through geographical scope (Google Strategic Locations, 2013). For instance, the Google Corporation has continued towards innovation in adapting the targeted consumer changes in behavior to using the internet as well as connecting with family, friends, and business partners. Thus, the Google Corporation synthesizes in product development and implementation within the targeted consumer audience entails the following endeavors, according, to Google corporate site (Google Business Strategy, 2013):

a. Search engines (the main product component for establishing the now for consumers needs to finding information started from in-house and complete control on every level (vertical scope and geographical scope)

b. Advertising Programs (the innovated adaption ...

Solution Summary

The review into Google business strategy within the global marketplace for producing successful international position within technology platform.

Similar Posting

SWOT analysis, Planning and Organizing

Part I:

Perform a Google SWOT analysis. Identify 2 current Google product strategies. Will they succeed (such as the mobile phones and social network for example)? Need to provide good arguments.

Refer to:
Burrows, P. & MacMilan D. (2011) Larry Page's Google. Bloomberg Business Week, January 12, 2011, retrieved May 1, 2011 from: http://www.businessweek.com/magazine/content/11_06/b4214050441614.htm

Anonymous (2005). Google's Grand Ambitions. Bloomberg Business Week, September 5, 2005. retrieved May 2, 2011 from: http://www.businessweek.com/magazine/content/05_36/b3949050_mz011.htm

1. Analyze the current situation using the SWOT framework.
2. Environment such as economy trends overall industry
3. Competition (other players and newcomers)
4. Strengths (company strength such as customer base, brand etc)
5. Weaknesses (premium pricing, saturation, etc)
6. Given the environment (threats and opportunities) and company (strengths and weaknesses) can Google succeed with the 2 products you selected?
7. Make the decision of Yes or No based on results of the analysis.
8. Identify facts in the case that match concepts of strategic planning (vision, goals, strategies) and relate them.

Apply these concepts to facts in the case in order to develop your arguments.

SWOT (each item a separate section), Discussion (Yes and how; or No and why)

Part 2:
Organizing at Dell Computers

We all remember Dell Computers and most of us may have used them. It was a very successful company. It was known for shipping directly to the consumer, which enabled very competitive prices. But times changed in the PC industry. Dell Computers experienced major losses.

But Michael Dell, its founder, returned to the helm and is mastermining a turnaround. Our main focus is the organizing happening nowadays at Dell Computers.

1. Can Michael Dell be successful in turning around Dell Computers? What are some of the main initiatives (related to Organizing) that Dell has implemented in order to turn Dell Computers around?

Points to Address:
1. Organizational restructuring based upon customers into business groups
2. A newly hired executive team
3. New Culture
4. New Strategies to reach customers and how they reflect in organizing (such as opening stores, etc). remember they used to ship directly to customers in their good old days!

Refer to:
Edwards, C. (2009) Dell's Extreme MakeOver. Business Week, New York, N.Y., October 15, 2009 http://www.businessweek.com/magazine/content/09_43/b4152036025436_page_4.htm

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