Share
Explore BrainMass

This post addresses the Google case study.

Review the Google case (see attached) Respond to the questions below:

1. How is Google's mission statement related to its business strategy?
2. How does Google's information systems strategy support its business strategy?
3. How does Google's organizational strategy support its business strategy?
4. Which of Porter's three generic strategies does Google appear to be using based on this case? Provide a rationale for your response.
5. Using D'Aveni's Hypercompetitive Framework, analyze Google's strategy and the type of market disruption it has created.

Also check out the online buzz about Google's mission and strategies? Describe any changes in direction that you found. Is Google still an innovative company or has its business strategy become less dynamic?

Attachments

Solution Preview

1. How is Google's mission statement related to its business strategy?
Google's mission statement is "to organize the world's information and make it universally accessible and useful." As demonstrated throughout the case study, Google enables their employees with the tools and strategies to actually be the driving force behind their mission statement. The employees are given flexibility to create, which has produced many of the features that debut from Google. The company also is known to take risks in the hopeful event that the risk will pay off, and this also supports the strategy because it continues to expand the technologies and applications at Google, which then further support their mission statement.

2. How does Google's information systems strategy support its business strategy?
Google's information systems strategy supports their business strategy because the IS department gives employees a large amount of freedom. Employees can use the operating system that they like best, and they can download software, applications, and programs that they also prefer. This enables employees more flexibility in creating, working, and managing with tools that they prefer, and that they are comfortable with using. Their business strategy encompasses the idea of continually moving forward, creating, ...

Solution Summary

The solution discusses each question presented in the Google case study.

$2.19