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Google Strategic Diversification

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1) Strategic recommendations and plans

2) The recommendation and plan should address a strategic issue

3) Recommendations and plans can be to align resources for a sustainable competitive advantage; and/or to enable resource alignment via organizational structure and management systems; and /or Other recommendations
A) Include a plan for you to execute your recommendation, including:
a) Strategic objective
b) Strategy- consider a framing your strategy as busisness (costs,differentiation,hybrid) or corporate (diversification, vertical or globalization).
c) Goals- what is to be accomplished to make progress toward the objective

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Brief strategic diversification plan for Google

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1) Strategic recommendations and plans

a. Capture 10% of the online video market by 2020 - Organic & Acquisitions
i. Corporate Diversification Strategy

2) The recommendation and plan should address a strategic issue. The strategic issue being addressed by the above plan is diversification. Google's primary source of revenue is from advertising. By pursuing other revenue streams Google can diversify its business model.

3) Recommendations and plans can be to align resources for a sustainable competitive advantage; and/or to enable resource alignment via organizational structure and management systems; and /or Other recommendations

A) Include a plan for you to execute your recommendation, including:

a) Strategic objective

b) Strategy- ...

Purchase this Solution
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