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    Google's Acquisition

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    Case 3
    Google's Predicament

    Conduct research on Google. This means you must read about Google in The Wall Street Journal. Figure out basic information related to its strategy:

    • How much money does Google have?
    • Who are its competitors?
    • What acquisitions has it made over the last four years?
    • What are its stated plans for the future?

    Consider a specific acquisition for Google for this year. Look at the size and cost of the target company. Who owns it now? What will Google's competitors do? How much is the company worth?

    Some Pointers for the Paper

    • Be specific. Which specific company -- name, size, location, financials -- are you recommending?
    • Justify your recommendation. Why would Google want to acquire this company? What is its strategic value?
    • Do not refer to Yahoo as a competitor or dump the first three pages from Wikipedia into the paper. These are the pages that read, "Google is an American multinational corporation specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software."
    • Use your own thinking - analyze the issues and solve the problem.
    • This is the third of three cases. Strive to be even better on this case than the first two. That means you need to improve your analysis and apply ideas from the course.

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    Solution Preview

    In compliance with BrainMass rules, this is not a hand in ready paper but only guidance.

    Basic Information relating to the strategy of Google:
    The money that Google has according to its financial reports published 31st December 2014 is cash and cash equivalents is $18.35 billion. The total current assets that Google has are $80.69 billion. It has total assets of $131.1 billion.
    According to the Wall Street Journal, the competitors of Google are Microsoft Corp., Yahoo Inc., Akamai Technologies Inc., Apple Inc., eBay Inc., Baidu Inc. ADR, IAC/InterActiveCorp., Yandex N.V. Cl A, Facebook Inc. Cl A, and Blucora Inc.
    From the perspective of search engine advertisements, the main competitors of Google are Blekko.com, Aol.com, Ask.com, Bing.com, and Yahoosearch.com.
    Key acquisitions over the last four years:
    In 2011 Google acquired Motorola Mobility
    In 2012, it acquired Quickoffice, which sold mobile productivity suit.
    In 2012 it acquired WIMM labs that made smart-watches.
    In 2013, it acquired Channel ...

    Solution Summary

    The answer to this problem explains Google's decision making for acquisitions. The references related to the answer are also included.