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Strategic and Operational Challenge

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In 600-words please read the case study below and and the 4 questions listed.

1) What was the strategic and operational challenge facing the organization's 7 managers.
2) What was the decision they made?
3) How did this decision work out?
4) Comment on recent global developments affecting Google in China.

This requires at least one additional source of information. credit your sources and put it on a WORD doc. APA formate if possible.

Charles W. L. Hill, Gareth R. Jones. Essentials of Strategic Management. Closing Case: Google in China. Cengage Learning, May 1, 2011.

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What was the strategic and operational challenge facing the organization's managers.

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1) What was the strategic and operational challenge facing the organization's managers.

The main strategic challenge for Google's managers was to establish presence in China by adhering to local laws and regulations of the communist government in China. Google could not afford to lose presence in China because it is the largest and one of the fastest growing emerging market in the world and a potential source of huge revenue in the future for Google. Hence, google's managers were faced with the dilemma of sticking to their corporate philosophy of "don't be evil" versus compromising with the integrity of its search results by imposing censorship on certain sensitive news items as per the wishes of the Chinese government. This was a major strategic challenge because Google would have to compromise on its ethics and principles to obtain strategic presence in China.

At the same time, it was an operational challenge as well because Google had to ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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