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Barrier or Challenge to Change

What is the hardest challenge or barrier to overcome when implementing a change in strategy? Why? What change theory might be useful to overcome this challenge?

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One of the hardest barriers to overcome when implementing a change in strategy is the resistance of other management and staff to these changes. This is largely due to the fact that these individuals have become very comfortable with utilizing the strategic methodologies that have been implemented in the past, and it is human nature to seek to ...