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Google Case Study

1. Read the Google Case Study located in the Case Study section of the text.
2. Write a summary of the case study. In your paper explain how Google analyzed their value chain for the purpose of determining where they were able to create value when using their resources, capabiltites and core competencies.
Your summary should be a minimum of 2-3 pages in length and must be in your own words. Use APA style. Include 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be found in the Grantham University Online Library.

I'm not sure if you can access the Peer-review articles that is required for references.

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explain how Google analyzed their value chain for the purpose of determining where they were able to create value when using their resources, capabiltites and core competencies

Google is a company that prides itself on integrity and the globally known motto of Don't Be Evil. Therefore, when going public in 2004, it was able to maintain this brand image despite the fact that IPOs' have traditionally been associated with greed and a lack of integrity in regard to tech companies that went public before Google's public offering. This Case Study explores how Google was able to offer a public auction for its IPO that was in accordance with their global brand and image as the researcher establishes a link between the deal structure of the IPO and Google's brand image that facilitated the success of an otherwise paltry IPO performance by the company. Because Google utilized an auction structure that was in accordance with their core ideals, they were capable of reinforcing their globally recognized image as innovators who were egalitarian, playful, trustworthy and ethical despite their IPO performance not being elegant or efficient.

Google is consistently rated as one of the best companies in the world to work at, and this is because of the core competencies associated with the ...

Solution Summary

The expert examines Google Case Study.

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