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Proposed New Business Model for Google

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Propose a new business model for Google.

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Solution Summary

* Google's present business model, structure and proposed new model.
* 342 words
* 3 non-APA references

Solution Preview

According to Martin Reeves, successful companies choose the right approach to strategy and implementation for every part of the business and adjust them as each business develops.

The present business model
The secret of the success of Google's business model lies on its having a multi-sided platform wherein web surfers are free to use a platform which provides Google the data they need to power up their value proposition. The business model's focus is not the advertisement but in the insights and analysis of people's online behavior.

Google's value propositions:
1. Google for Webmasters - to ...

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