Corporate Entrepreneurship Strategy and the SERVQUAL model
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1. How does Google use a corporate entrepreneurship strategy to create superior value for customers? Explain by providing an example of one of their new products.
2. How can a cell phone provider use the SERVQUAL model to better serve their customers?
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Solution Summary
This solution discusses how Google uses corporate entrepreneurship strategy to create value for customers and how a cell phone provider can use the SERVQUAL model to better serve customers.
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1. How Google uses a corporate entrepreneurship strategy to create superior value for customers? Explain by providing an example of one of their new products.
Google incorporates corporate entrepreneurship strategy into their business model by using the enabler model that is predicated upon allowing employees throughout the organization to develop new concepts without adhering to a rigid structure by providing adequate resources and support that enables teams to pursue opportunities on their own insofar as they fit the organization's strategic frame. ...
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