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    SWOT analysis, Planning and Organizing

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    Part I:

    Perform a Google SWOT analysis. Identify 2 current Google product strategies. Will they succeed (such as the mobile phones and social network for example)? Need to provide good arguments.

    Refer to:
    Burrows, P. & MacMilan D. (2011) Larry Page's Google. Bloomberg Business Week, January 12, 2011, retrieved May 1, 2011 from: http://www.businessweek.com/magazine/content/11_06/b4214050441614.htm

    Anonymous (2005). Google's Grand Ambitions. Bloomberg Business Week, September 5, 2005. retrieved May 2, 2011 from: http://www.businessweek.com/magazine/content/05_36/b3949050_mz011.htm

    1. Analyze the current situation using the SWOT framework.
    2. Environment such as economy trends overall industry
    3. Competition (other players and newcomers)
    4. Strengths (company strength such as customer base, brand etc)
    5. Weaknesses (premium pricing, saturation, etc)
    6. Given the environment (threats and opportunities) and company (strengths and weaknesses) can Google succeed with the 2 products you selected?
    7. Make the decision of Yes or No based on results of the analysis.
    8. Identify facts in the case that match concepts of strategic planning (vision, goals, strategies) and relate them.

    Apply these concepts to facts in the case in order to develop your arguments.

    SWOT (each item a separate section), Discussion (Yes and how; or No and why)

    Part 2:
    Organizing at Dell Computers

    We all remember Dell Computers and most of us may have used them. It was a very successful company. It was known for shipping directly to the consumer, which enabled very competitive prices. But times changed in the PC industry. Dell Computers experienced major losses.

    But Michael Dell, its founder, returned to the helm and is mastermining a turnaround. Our main focus is the organizing happening nowadays at Dell Computers.

    1. Can Michael Dell be successful in turning around Dell Computers? What are some of the main initiatives (related to Organizing) that Dell has implemented in order to turn Dell Computers around?

    Points to Address:
    1. Organizational restructuring based upon customers into business groups
    2. A newly hired executive team
    3. New Culture
    4. New Strategies to reach customers and how they reflect in organizing (such as opening stores, etc). remember they used to ship directly to customers in their good old days!

    Refer to:
    Edwards, C. (2009) Dell's Extreme MakeOver. Business Week, New York, N.Y., October 15, 2009 http://www.businessweek.com/magazine/content/09_43/b4152036025436_page_4.htm

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    Google's SWOT Analysis
    Google was established in the year 1996 with its founders Larry Page and Sergey Brin. The aim of the organization was the act of connecting the world through the use of an integrated and universal digital device. Through the operations of the company the world's information system has been made universally accessible and useful to all the global audience. In the quest of the organization to maintain its competitive advantages in the midst of the high competitive rates that organization has experienced some diverse markets changes. In the analysis of the operations of the company with the use of the SWOT analysis, both the internal and the external realms of the company will be assessed (Google's 2005).
    Company Strengths
    The diverse search engines that are run by the company have given the organization a high spot in the search engine marketplace. This has enabled Google to build a strong reputation and familiarity to the global target market gaining a strong competitive advantage over the rest of the corporations that are offering the same services and commodities. The high speed and the user friendly nature of the operations has made it one of the most visited search engines in the world. The extra services that are offered by the company have made it a multi-operational system that can be assessed by people from all walks of life. Google has continuously strived to bring into the market new innovative products. The marketing product strategy that is being utilized has great focus on youth target markets who are seeking information as they have while they learn intellectual issues. Through this product strategy the company has also been able to reach the extensive market with products such as high technological mobile phones and the social networking sites. Through these products the company is aiming at tapping into all the markets in the globe through all the available means (Shalom, 2010).
    Company Weaknesses
    The heterogeneous operations of the company material has thrusted it to some diverse ...

    Solution Summary

    A SWOT analysis, planning and organizing is examined.