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Using Google Analytics in Business

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How to apply business intelligence techniques to a business using Google?
What could an organization learn using this technology?

© BrainMass Inc. brainmass.com October 25, 2018, 7:16 am ad1c9bdddf
https://brainmass.com/business/business-law/using-google-analytics-in-business-497889

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Hi, I hope this helps.

Business intelligence techniques can be utilized for a business by using Google. To apply business intelligence techniques to a business using Google, one would set up Google Analytics. This is an easy process, simply inserting code into a company website. In return, Google Analytics will supply the organization with a wealth of information. The tool can be customized based on a company's interests.

Since it is the aim of business intelligence to help businesses make better decisions, Google Analytics helps by providing performance metrics. Business intelligence involves measurement, analytics, reporting, and a collaboration platform and knowledge management. Google Analytics offers an organization a chance to track and analyze its website. It measures the number of visitors to a site by day. Google Analytics can determine where visitors are coming from, including "display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents" (Google.com, 2012). It can help analyze online campaigns by tracking landing pages, length of visit, and conversions. A company can set goals or targets to see if sales ...

Solution Summary

This solution discusses how to apply business intelligence techniques to a business using Google, and what an organization could learn using this technology. APA references are included.

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Identify the industry in which Google operates.

I need help with an analysis on Google - I don't need the assignment done, just some direction.

Conduct an environmental analysis using your organization or an organization with which you are familiar. (Google)
a. Identify the industry in which your organization operates.
b. Identify key macroeconomic variables that affect your industry.
c. Choose two macroeconomic variables from item b. Identify and locate in the Library and government databases the corresponding industry variable. For the last five years, create two charts (graphs). Each chart will include the macroeconomic variable and the corresponding industry variable.
d. Based on the environmental scan completed in items b. and c. above, what challenges and opportunities exist for your firm in the operating environment?

Various sources of information, including the Bureau of Labor Statistics (http://stats.bls.gov/), the U.S. Department of Commerce Bureau of Economic Analysis (http://www.bea.doc.gov/), the U.S. Department of Commerce Economics and Statistics Administration (http://www.esa.doc.gov), and the Federal Reserve Bank of St. Louis (http://research.stlouisfed.org/). Sources of economic forecasts are also the Congressional Budget Office (http://www.cbo.gov/), the Federal Reserve (http://www.federalreserve.gov/), the Mortgage Banker's Association (http://www.mbaa.org/), and the Conference Board (http://www.conference-board.org/).

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