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Hi: Traditional branding elements are much flatter, broader than online branding elements. They cut a wide path, without the ability to target demographically to a set market. In addition, with traditional branding elements (print, tv, yellow page ads) it is harder to track success and demonstrate ROI. As well, it is more difficult to make changes once a campaign has been started since the elements are set and produced. An example would be a business running an ad in the yellow pages. Once the ad has been ...
This detailed solution outlines and gives examples comparing online versus traditional branding elements, using a compare/contrast methodology.