Explore BrainMass

Explore BrainMass

    Online vs. traditional branding elements compared.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Compare online versus traditional branding elements. In what ways do their marketing approaches differ? In what ways are they the same? Provide examples.

    response is 318 words

    © BrainMass Inc. brainmass.com May 20, 2020, 7:53 pm ad1c9bdddf

    Solution Preview

    Hi: Traditional branding elements are much flatter, broader than online branding elements. They cut a wide path, without the ability to target demographically to a set market. In addition, with traditional branding elements (print, tv, yellow page ads) it is harder to track success and demonstrate ROI. As well, it is more difficult to make changes once a campaign has been started since the elements are set and produced. An example would be a business running an ad in the yellow pages. Once the ad has been ...

    Solution Summary

    This detailed solution outlines and gives examples comparing online versus traditional branding elements, using a compare/contrast methodology.