It has been said that "Channels of Distribution may be the best opportunity for a sustained competitive advantage." Do you agree or disagree? Please compare the Channels of Distribution (Place) to Product, Price, and Promotion in terms of its importance within the Marketing Mix (Four P's).© BrainMass Inc. brainmass.com October 25, 2018, 8:28 am ad1c9bdddf
I would disagree that channels of distribution offer the best opportunity for a sustained competitive advantage, largely due to the fact that simply distributing a product very effectively and efficiently would not guarantee a sustained competitive advantage in my opinion. This due to the fact that the quality of the ...
Wal-Mart Distribution (Place) Strategies
In SLP03 for your chosen organization, you will discuss its distribution systems. Be sure to refer to the taught materials thereby illustrating your learning.
In that regard, using the issues as subtitles in your paper, please address the following issues:
The Organization is Wal-Mart
12) If your organization manufactures a product or products, describe how products get from manufacturer through the DISTRIBUTION channel to the final consumer.
13) If your organization manufactures a product or products, describe LOGISTICS or how products are transported (land, sea, air, etc.)-- or even how component parts are obtained for manufacturing.
14) If your organization is a retailer, describe the retail PHYSICAL FACILITY. From a distribution perspective iinclude its location, its exterior and interior appearance, and related place issues such as the decision-rules used to decide where products are located in the facility.
15) If your organization manufactures a product or products OR is a retailer, with regard to the product(s) (good(s) and/or service(s)) your organization offers, does your organization have a COMPETITIVE ADVANTAGE with its DISTRIBUTION channels or issues? Your answer should be a "Yes" or a "No" followed by your defense of why you chose Yes or No. Be sure to include references to the background materials to support your response.
Please remember: All SLP discussions about competitive advantage must be specific, that is, directed toward each competitor. A simplistic example is that Burger King may have competitive advantage over KFC in terms of location, but it does not have competitive advantage over McDonald's. Of course, you would elaborate more and explain why your organization does or does not have competitive advantage in distribution/place relative to each particular competitor.
P&G bought Gillette in 2005. As an example of competitive advantage, consider where P&G distributes its products (drugstores, supermarkets, mom and pop stores, and convenience stores). Now consider where Gillette sells its products (drugstores, supermarkets, mom and pop stores, and convenience stores). At least from a channels perspective, by eliminating parallel distribution systems, it made a lot of sense for P&G to purchase Gillette.
In addressing the questions, at a minimum use DISTRIBUTION STRATEGY as your heading and use the CAPITALIZED and BOLD words in the Qs as subheadings. Please answer these SLP03 questions by adding two to three pages to your revised paper that combined SLPs 01 and 02 and submit it for grading by the end of this module. Note that you are only graded on the information added to this ever growing paper.