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    Channels of Distribution (Place)

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    It has been said that "Channels of Distribution may be the best opportunity for a sustained competitive advantage." Do you agree or disagree? Please compare the Channels of Distribution (Place) to Product, Price, and Promotion in terms of its importance within the Marketing Mix (Four P's).

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    I would disagree that channels of distribution offer the best opportunity for a sustained competitive advantage, largely due to the fact that simply distributing a product very effectively and efficiently would not guarantee a sustained competitive advantage in my opinion. This due to the fact that the quality of the ...