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Marketing: Discussing Distribution Channels

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Question: Can you please explain what the channels of distribution (place) of a product or service for a specific organization entail. Also can you please suggest an article and explain how this organization's channels of distribution support its product or service.

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Solution Summary

In about 376 words, this solution discusses the importance of distribution channels to businesses and how it is inextricably linked to the concept of connecting the consumer with the product/service.

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Distribution is all about getting your product/service to the right people at the right time with special consideration for profit and effectiveness. Successful marketing does not end when a business has developed a product/service and has found its appropriate target audience with a view to selling it at the 'right price'. The next issue that needs to be faced is how they are going to distribute and sell this product/service to these people - the consumers. When a product/service is purchased by a consumer, it may have been bought directly from the business, or it may have ...

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