Explore BrainMass

What is meant by alternative distribution channels?

Solution Preview

As we know, distribution is one of the four aspects of marketing (product, price promotion and distribution). Alternative distribution channels are non-traditional methods and paths that help us to move products from manufacturers to retailers and consumers. Sometimes a few companies in the market may collaborate and dominate the distribution channels, or the current distribution channels may be more costly than we can ...

Solution Summary

You will find the answer to this puzzling question inside...