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If you were to distribute your product or service internationally, what channel decisions would you need to make?

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If you were to distribute your product or service internationally, what channel decisions would you need to make?

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Solution Summary

To structure distribution channels, the solution gives five types of decisions including a brief discussion of considerations for each of the five.

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INTERNATIONAL CHANNEL DECISIONS

How to structure the distribution channels is the most important long-term marketing mix decision a firm may make. If your product is to be exported the channel decisions get even more complex. Here are some of the decisions and considerations that will need to be considered.

 Start with the customer. Who are the customers we want to serve? Do we want to ...

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